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This site has the following on the web site, "What goes into making a great user experience? Its the ideal tryst between cool-headed intelligence and fine good-looks A combination of solid research and technical consideration what is often still termed." Our analyzers observed that the web page also said " Twinned with rich, appropriate visual design." The Website also stated " All with an intimate understanding of the needs of the user. Read the Spark case study. Perhaps a simple Venn diagram. I took the beta vers." The website's header had design as the most important keyword. It was followed by art direction, art director, and public sector which isn't as highly ranked as design. The next words the site uses is creative. agency was also included and might not be viewed by web crawlers.